Turn evidence into a frame people can act on.
Market research, positioning, campaign architecture, A/B testing, analytics, and message development.
Professional profile
Salvador Garza
Strategic communications / Creative operations / IT systems / Visual storytelling
I connect communications, creative operations, and technology so complex organizations can clarify their story, improve their systems, and create value.
What I bring into the room.
Four perspectives that work together, from the first question to the system behind the answer.
Make complex subjects clear and human.
Strategic communications, creative direction, film, photography, and content development.
Build the infrastructure that lets good work move.
IT, DAM, storage, networks, content operations, workflows, governance, and lifecycle management.
Give teams calm direction when the stakes are high.
Business building, executive collaboration, team development, and cross-cultural communication.
A few things that changed.
The work is easiest to understand through what became clearer, faster, stronger, or newly possible.
Tripled annual revenue while moving Brandtales to a distributed operating model.
Business development, creative leadership, client relationships, and a remote team built to work across regions.
Built a three-editor pipeline that delivered more than twenty national TV spots each week.
A demanding advertising schedule became a repeatable production and approval system.
Expanded Pixelop into a ten-person studio operating across two regions of Mexico.
The original northern studio became a satellite operation after the company established a new headquarters in southeast Mexico.
Turned research into political strategy, advertising, testing, and measurable learning.
Qualitative and quantitative research informed promises, slogans, television, radio, outdoor media, A/B testing, and analytics.
Selected experience
A career built across creative work, technology, and teaching.
Brandtales.tv2014 to present
Founder and Principal
Built and led a distributed B2B practice spanning strategic communications, creative technology, content operations, production, business development, and long-term client partnerships across regions.
DAM Technology Group2018 to present
Principal
Connects IT discipline with creative operations through storage, DAM, infrastructure, automation, spatial systems, and field-to-office workflows.
ZapBoomBang Studios2015 to 2017
Senior Post-Producer and Editor
Designed and led high-volume post-production for national advertising, with an emphasis on reliable systems, clear approvals, and fast delivery.
TechOne Centre / MacAmerica2012 to 2013
Apple Professional Services Engineer and Certified Trainer
Translated technical complexity into useful systems and training for schools, businesses, and creative teams through Apple professional services.
Pixelop Studio and Pixelop Training1997 to 2012
Founder and Creative Producer
Built a studio around research-led political strategy, corporate communications, and production. Also founded southeast Mexico's first Adobe Authorized Training Center and served as its principal instructor.
Engineering roots. Creative practice. Continuous learning.
Education
Bachelor of Science in Electronics Systems Engineering
Tecnológico de Monterrey
Selected credentials
- FAA Remote Pilot with sUAS Rating
- AMA Professional Certified Marketer
- Professional Scrum Master I
- Apple Certified Trainer
- Adobe Certified Instructor
- Blackmagic Design Certified Trainer
Current practice
Strategy and communications
Research, positioning, campaign strategy, analytics, executive communications, and brand storytelling.
Creative systems
Content operations, DAM, production workflows, governance, and lifecycle management.
Technology
IT systems, networks, workflow automation, generative and agentic AI, spatial media, and reality capture.
Detailed professional material is available when useful.
If the conversation calls for a traditional résumé or a deeper project history, send me a note.
Email Salvador